How to Create Better Client Relationships

Last Updated Sep 3, 2008 6:28 PM EDT

These days, PR firms need to do some extra care and feeding of their clients. Business may not be terrible, but lose a few clients you can't replace because of the economy and you could be hurting.

So what steps can you take to create better, longer-lasting relationships with clients? PRSA's online newsletter has some great tips, excerpted here:

  • Listen: don't do all the talking
  • Understand their world: walk a mile in their shoes
  • Understand their fears
  • Use their language
  • Care about your clients (for real)
  • Be proactive
  • Become strategic
  • Change with them
  • Be the call your client wants to take
  • Articulate your standards
  • Create win-win situations
  • Go to them: get off the phone and visit them in person
  • Jon Greer

    Jon Greer has been analyzing media and PR for more than 25 years. He's been a journalist and a PR executive, and has been a featured speaker for many years at the Bulldog Reporter Media Relations Summit, and served as Bulldog's Editorial Director for their PR University series of weekly how-to audio conferences.

    Jon provides PR services including media relations and freelance writing to clients including start-ups, law firms, corporations, investment banks and venture capital firms. In addition, Jon provides spokesperson training. Learn more about Jon's training programs at The Media Bridge.