How to Create Better Client Relationships

These days, PR firms need to do some extra care and feeding of their clients. Business may not be terrible, but lose a few clients you can't replace because of the economy and you could be hurting.

So what steps can you take to create better, longer-lasting relationships with clients? PRSA's online newsletter has some great tips, excerpted here:

Listen: don't do all the talking
Understand their world: walk a mile in their shoes
Understand their fears
Use their language
Care about your clients (for real)
Be proactive
Become strategic
Change with them
Be the call your client wants to take
Articulate your standards
Create win-win situations
Go to them: get off the phone and visit them in person

Jon Greer

Jon Greer has been analyzing media and PR for more than 25 years. He's been a journalist and a PR executive, and has been a featured speaker for many years at the Bulldog Reporter Media Relations Summit, and served as Bulldog's Editorial Director for their PR University series of weekly how-to audio conferences.

Jon provides PR services including media relations and freelance writing to clients including start-ups, law firms, corporations, investment banks and venture capital firms. In addition, Jon provides spokesperson training. Learn more about Jon's training programs at The Media Bridge.

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