Last Updated Jan 3, 2008 6:42 PM EST
Six months ago, the thought of someone altering his or her homepage to incorporate someone else's widget into their brand [was considered] dilutive. There's been an acceptance by traditional media that widgets give them some reciprocal benefit. In 2008, you'll see traditional brands that have controlled every element of their page open up.CIO 100 notes the widget economy is not just a microcosm for another Web bubble; widget makers are earning a ton of money through ads. But if there's anything to be learned from the Sony SnowGlobes failure (1 percent impression rate!) it's that you must follow basic rules if you want to create a successful business widget.