How Personal Expression Helps Business

In this video, Ben Angel tells us how to bring our personality to the fore in our work and importantly, why it's so good for business.

He takes us back to school days, suggests we look carefully at what has always made us different and work to expose these characteristics in our day-to-day activities.

Whether it's stimulating debate, getting the attention of the media or learning how to use controversy to maximum effect, this video is well worth viewing.