Last Updated Oct 31, 2007 6:30 PM EDT
Coca-Cola tried to squash one such threat this summer, when San Francisco Mayor Gavin Newsome proposed a resolution to highlight the importance of municipal water and study the impact of bottled water on city waste. Unfortunately for Coke, those efforts proved futile. But bottled water sales aren't yet suffering. ACNielsen North America shows sales are up 11 percent in the year ending September 8. The growth is lower than in the previous 12-month period, when sales rose to 18 percent -- but according to Gary Hemphill, managing director at a New York research and consulting firm, moderation is a byproduct of the increased demand.
SmartWater strategy (according to a spokesperson): to "hire passionate people to grow this brand."
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- 10 Reasons to Ditch the Bottled Water Habit (rebuttal in the comments)
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