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How Being Authentic is Good for Business

Michael Neaylon is passionate about authenticity and as he demonstrates in his latest book and through his coaching and consulting work, he practices what he preaches.

In this video interview he shares some examples of business blunders and how, by using and displaying authenticity, it's possible to remedy the situation.

As he states, when an individual truly displays authenticity it does much to help their business and develop relationships.

Watch the interview here.