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Help a Vet! Buy a Great Sales Book!

One of my favorite people, Lt. Col. Rob "Waldo" Waldman, just published a new and highly inspirational book entitled "Never Fly Solo." Its message, in a nutshell, is that you achieve greatness in business (or anything else) through disciplined training, dedicated teamwork, impassioned leadership and (most importantly) unwavering trust.

Never Fly Solo is the opposite (and antidote) to the kind of cynicism that dominates most business decisions -- and it's full of some great tools (and perspectives) that you can use to build better relationships with your teammates and customers.

Waldo is (as you can imagine) a pretty inspirational guy. He's a former fighter pilot who put his life on the line for his country -- and then took the lessons he learned into the business world. So, somehow it's not surprising that he's dedicating the profits from his book to help veterans in need.

Since it's Veteran's Day in the United States, I thought it would be great if some Sales Machine readers helped out and bought the book. (If you click on the book cover above, it will get you to the page.)

BTW: I spent about an hour with Waldo when he was working out the details of his contract with the publishers, helping him position the book and getting him to stop worrying so much about the financial of that deal and start focusing on the impact that he can have on the world.

So I have a personal stake in wanting Never Fly Solo to be successful. Waldo is a good man and deserves our support. And so do the vets who have given so much and ask so little in return.

READERS: Keep an eye on this blog because this afternoon, I'll be posting some of Waldo's invaluable advice.