HBO's Finally Seen It: Coming To iTunes With Tiered Pricing: Report
This story was written by Rafat Ali.
HBO, which has always made it interminably difficult to find any of its shows online (that's because they aren't, at least legally), is close to announcing a deal with Apple (NSDQ: AAPL) to sell its wares on iTunes, reports Portfolio, citing sources. The announcement will come in a week or so, the story says, and this is the first time Apple has agreed to a separate price structure for a content provider (read better than others).
No more details, but could be that the individual TV shows would be more than the standard $1.99 pricing on iTunes for other companies. Or that HBO gets more cut of the same $1.99 pie. Of course if HBO, part of Time Warner (NYSE: TWX), gets this deal, Apple would be forced to reconsider the same deal for others, at least in the medium to long term.
By Rafat Ali