Last Updated Jan 22, 2010 3:52 PM EST
Not having an iPhone -- I did, however, just by a Droid -- I haven't been able to test out the experience, but still wonder if one commenter to the Ad Age story has it right. He said simply: "Boobs sell. Next." On the other hand, there's a certain beauty in the price point. Charging less than $3 is almost like not charging at all. It's so below the radar screen that, like one latte at Starbucks, no one except Suze Orman thinks of it as hurting the personal budget, and if the user experience is good enough, well ...
Still, though no one would expect the GQ iPhone app to attract hundreds of thousands of users, let alone millions, I have difficulty seeing how big this market might be. As I said in a post last year about Sports Illustrated's speculative digital magazine, if a comparable experience is available for free on the Web, it's going to make the market for these ventures pretty darn small. I dare a tablet-aspiring magazine to shut down its Web site when it launches its digital magazine. Then we can have a real chat about this. (Visual ripped, with much appreciation, from Ad Age.)
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