Google Ranked Most Powerful Brand, While Emerging Market Brands Surge

The 2008 BrandZ 100 Most Powerful Brands report came out this week. Put out by Millward Brown, and taken from combining financials with interviews with more than one million consumers around the world on 50,000 brands. While Google topping the list isn't a big surprise there's some surprising movement further down the list.

Russian mobile carrier MST enters in at #89, and is the first Russian company to make the top 100. Several Chinese companies rank quite high, including China Mobile at #5 (China Mobile was also the highest ranked mobile carrier), China Construction Bank at #31, and Bank of China at #32.

Showing the continuing shift in consumer spending, technology brands dominate the list, making up over a quarter of the top 100 brands.