Last Updated Sep 12, 2008 2:13 PM EDT
It's too bad, because good writing can move mountains.
As a writer and someone who has taught writing, I can tell you that it's hard to get people to improve their writing. It takes three things: good guidance, good editing, and lots of practice and patience. Few business people have all three, and most don't have even one. Hence, the downfall of well-written communications.
There are, of course, lots of guides to good writing, but I came across one brief overview online that I wanted to share at Ragan.com.
Here's a summary of Ragan's tips:
- Produce a style sheet that outlines the elements of good writing
- Marshal third-party experts to bolster your case for the value of good writing
- Find and share examples of good writing
- Establish benchmarks against other organizations that are doing a good job