Getting People in Your Organization to Write Better

Last Updated Sep 12, 2008 2:13 PM EDT

Good writing is becoming a scarcer and scarcer commodity, especially in the corporate world. In today's instant-communication, speed-obsessed world, people don't have time to write well, and bosses, by and large, don't value it.

It's too bad, because good writing can move mountains.

As a writer and someone who has taught writing, I can tell you that it's hard to get people to improve their writing. It takes three things: good guidance, good editing, and lots of practice and patience. Few business people have all three, and most don't have even one. Hence, the downfall of well-written communications.

There are, of course, lots of guides to good writing, but I came across one brief overview online that I wanted to share at

Here's a summary of Ragan's tips:

  • Produce a style sheet that outlines the elements of good writing
  • Marshal third-party experts to bolster your case for the value of good writing
  • Find and share examples of good writing
  • Establish benchmarks against other organizations that are doing a good job
  • Jon Greer

    Jon Greer has been analyzing media and PR for more than 25 years. He's been a journalist and a PR executive, and has been a featured speaker for many years at the Bulldog Reporter Media Relations Summit, and served as Bulldog's Editorial Director for their PR University series of weekly how-to audio conferences.

    Jon provides PR services including media relations and freelance writing to clients including start-ups, law firms, corporations, investment banks and venture capital firms. In addition, Jon provides spokesperson training. Learn more about Jon's training programs at The Media Bridge.