Gen Y: Defining the Future of Entrepreneurship
BNET Blogger Donna Fenn's new book, Upstarts, says the future of entrepreneurship is being defined right now -- by Generation Y. Fenn, who interviewed 150 young entrepreneurs for the book, says today's twentysomethings have a passion for start-ups like no generation before them. Growing up with corporate scandals like Enron and Worldcom has given them a healthy disrespect for the status quo. As a result, they're tweaking existing business models, staking their own claim, and finding success doing it. In this BNET Book Brief video, she explains Gen Y's radically different approach to business -- and why it's working.
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