Last week two of the world's richest men spoke at a CNBC town hall event at Columbia University. One student, seeking career advice, asked which industry would "create the next Bill Gates".
While Bill Gates mentioned several, Warren Buffett simply said, "find what turns you on". If he'd been drawn in by the opportunity in Gates's industry, he "wouldn't have done so well".
Later in the interview, when asked what advice they might give to students who didn't know what to do yet, they both returned to the same theme.
Buffett said: "do what you would do if ... the money meant nothing to you... You'll have more fun and be more successful".
The statements sound so simplistic, it's easy to overlook how powerful these principles can be.
Each began by working hard at and becoming extremely good at things they were passionate about, and then worked out how to make lots of money as they went along. Each surrounded themselves with others who shared their passions and values, and created powerful, focused and distinctive organisations as a result.
Having a clear, shared passion for something that others will value gives three major advantages to an organisation.
- People advantage: when a business is passionate about what it wants to do, it attracts similarly passionate people (outsiders who aren't rarely get hired by the insiders who are), creating a unique and empowered culture.
- Execution advantage: a strategy is worthless unless it can be delivered. Having a strategy that keys into the passion in the company is half the delivery battle. In the best organisations, the strategy is simply about realising that passion.
- Competitive advantage: passion creates differentiation, which in turn creates attractive markets. When a company is openly passionate in a tightly-focused way, it defines it's own consumer base creates communities of advocates.
Finding your passion may be, as Warren and Bill point out, the key to a successful and fulfilling career, but it's also the key to a great organisation.
Ask the people in your business what they are passionate about. Listen carefully to what they say. Is there a single, consistent tune?
s there an underlying theme? Or is there a cacophony of different sounds? Ask the question, and you might learn far more than you expect.