Financial Markets Attention IQ Test

Last Updated Nov 22, 2010 9:59 AM EST

How good are you at observing financial markets and the economy? Like most people, you probably feel pretty confident about your skills in this area. If you want to put those observation abilities to the test without risking your money, try watching this short video.

A simple attention test
Play the video below and follow the instructions. I'll give you a little help by letting you know the instructions will simply be watching 25 seconds of people passing a basketball to each other. During this short period of time, your only task is to count how many times the players in white pass the ball to each other.

Let's make this task very important to you. Imagine that you will be financially set for life if you can correctly count the number of passes watching this video once. If you count them incorrectly, however, you'll be working for the rest of your life, never achieving financial independence. Remember only to count passes from the team wearing white.

Play the video before you read on. Are you ready? Good luck!


So how did you do? Did you get the answer right? If you didn't, take comfort in the fact that most people who watch it don't either, but that's not actually the point of this exercise. If you played the whole video, you may or may not have noticed that standing smack dab in the middle of all the ball-passing was a gorilla. As with the miscounting of how often the ball was passed, most people, including yours truly, missed the gorilla entirely.

So what's the point?
A version of this video was first shown to me by Duke behavioral economics professor, Dan Ariely. Believe it or not, it has huge implications to investing in financial markets.

The point of this exercise lies in the realization that when you are looking for one thing in financial markets, you may tune out many other things that are, in hindsight, very obvious. Now that you've seen the video, it would be virtually impossible for you to watch it again and miss the gorilla.

If we look at investing over the past dozen years or so, we now know that it was obvious that paradigms like "cash no longer matters" in the internet bubble, or "real estate prices can never decline" in the more recent bubble, were downright idiotic. Yet, in the heat of our quest to strike it rich, we missed the gorilla staring us in the face and beating his chest.

Don't be so sure of yourself
I'll admit that I set you up to make you concentrate on one task in order to make it more likely that you'd fail in another. But in this instance the ends justified the means since it didn't really cost you your retirement.

So I guess this wasn't actually an IQ test, it was more a test of human bias to tune out any information we don't view as important. And unlike this exercise, our propensity to tune out critical information can end up costing us dearly.

Brilliant investors, like Legg Mason's Bill Miller, missed the severity of the financial crisis. Miller then went on television and implied that this was a once in a lifetime mistake, only to have his fund (LMVTX) badly underperform yet again.

A good dose of humility, along with an acceptance that the market is smarter than we are, is the key to investing success. Only after a market plunge or raging bull will we actually see the proverbial gorilla that is so obvious in hindsight. Asset allocation and rebalancing, using low cost index funds, really is the ticket.

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    Allan S. Roth is the founder of Wealth Logic, an hourly based financial planning and investment advisory firm that advises clients with portfolios ranging from $10,000 to over $50 million. The author of How a Second Grader Beats Wall Street, Roth teaches investments and behavioral finance at the University of Denver and is a frequent speaker. He is required by law to note that his columns are not meant as specific investment advice, since any advice of that sort would need to take into account such things as each reader's willingness and need to take risk. His columns will specifically avoid the foolishness of predicting the next hot stock or what the stock market will do next month.