Facebook Trumps Google in the Workplace

Last Updated Apr 19, 2010 5:38 AM EDT


A Mashable post claims Facebook's overtaken Google as the most popular website among employees -- either a sign that there's a lot of socialising going on at work or, more likely, proof that the site's becoming widely used by and for businesses, especially in campaign promotions.

According to a study by Network Box, Facebook has attracted twice as much business traffic as Google, although Google's DoubleClick, has attracted 1.7 percent of business traffic over the first quarter of 2010.

By analysing 13 billion URLs that businesses have used in the first quarter of this year, the managed security services business discovered that the social networking site's now outpacing search engines Google and Yahoo! for business use.

Network Box's discovery won't please IT managers -- other research by the business found they were most concerned about how easy it might be for employees to fall into security traps when using Facebook, LinkedIn or other social media sites.

The top five destinations for business visitors are:

  1. Facebook
  2. Google
  3. Yimg (Yahoo images)
  4. Yahoo!
  5. DoubleClick
But the site that's taking the lion's share of corporate bandwidth is YouTube -- 10 percent of all business bandwidth, compared to the Facebook's 4.5 percent. We have to assume video clips of gurus such as Tom Peters or events like Global Enterprise WEek are what's grabbing business bandwidth. That must be the explanation.

(image: lululemon athletica, CC2.0)