Last Updated Apr 29, 2010 8:24 AM EDT
The broader issues of jobs, immigration, education, health, and the economy affect everyone to a certain degree.
But for leaders and managers following the policies of all three main parties with an eye on their potential impact post-election, the devil is in the manifesto detail.
We spoke to four business leaders to find out what matters most to each.SJD Accountancy, which has eight offices nationwide and employs over 200 people. He's also a business angel and has invested in a number of start ups that pitched their ideas to him via Twitter.
Support for enterprise and new business start ups
- Lab: set up a regional growth fund, established by Regional Development Agencies, and continue the HMRC 'Time to Pay' scheme.
- Con: Support would-be entrepreneurs through a new programme, Work for Yourself, which will give unemployed people direct access to business mentors and substantial loans.
- LibDem: Enterprise investment focus is on green technology start ups, growth and jobs.
- Lab: Continue to simplify regulation and cut red tape.
- Con: Introduce regulatory budgets, forcing any government body wanting to introduce a new regulation to reduce regulation elsewhere by a greater amount, with scope for worst regulations to be repealed.
- LibDem: Similar to Conservatives.
- Lab: Support for automatic enrolment in occupational pensions and new personal pension accounts, with everyone in work entitled to matched contributions from employers and government.
- Con: May scrap the new national pension scheme, but pledged to 'reinvigorate occupational pensions' and support auto-enrolment.
- LibDem: No firm policy on occupational pension schemes and employer contributions.
Impact on voting intentions "All I can go off are past performances, because I believe that history always repeats itself, and ultimately, the Conservatives will perform better for business than Labour," says Dolan.