Don't Get Binged by a Potential Boss
Have you "Binged" yourself yet to find out what Microsoft's new "decision engine" says about you? Well, here is yet another reason to double-check your online footprint for the sake of your career.
CareerBuilder.com is launching a new Applicant Explorer tool which runs on the Bing API. The tool matches resumes in the Careerbuilder database with an applicant's online "brand." In seconds, the tool will help HR reps screen candidates by pulling relevant data from the following sources and displaying it all on one neat page, at least according to Careerbuilder.com:
- Social networking sites
- Professional and personal blogs
- Personal and corporate Web sites
- Press releases
- Discussion and forum postings
- Articles and news stories published online
- A Google search already returns the most relevant info about a candidate on the first page
- Many people don't have that many data points about them online so the tool won't be that useful
- Having an "online brand" isn't necessary for many jobs
- Power players don't really need to use social media platforms
- Some people will turn their privacy settings up a notch to cover their tracks while others will continue to game the system, thus clouding any conclusions one could make