Last Updated Oct 22, 2007 8:27 PM EDT
- Brand Recognition Ideally your domain comes before your corporation. All the best e-commerce sites started with a home-run domain name (think Amazon, Google, EBay, and Yahoo). But for the corporations that already have an established name, it's often best to retain the corporate name as your domain. Later, you can get creative with your sub-domains, or even alternate domain names, but the a priori choice should be your corporate name.
- Length Research shows that domains with 2-7 characters are the best best. Anything more than 10 letters begins to lose its strength with visitors.
- Imagery The majority of the population thinks more with their visual part of the brain rather than their logical, speech-related part.
- Keywords In search engine marketing -- the keyword still reigns supreme in many domain names. This is an unfortunate situation, because nobody wants to name their web site, "easyipphonesetup.com," but they'll often feel obligated to do so, in order to capture search engine traffic. Despite the fact that keyword-specific domains serve search engine traffic well, they often don't resonate with consumers, nor do they look very professional. In this case, i recommend nixing this pitfall. Besides, the good keywords are likely already bought up.
For more domain tips, visit "How to Select a Domain Name."
Domain Name image by mlinksva [cc, 2.0]