Last Updated Jul 8, 2010 10:45 AM EDT
Some other issues I found: Nectar's services quickly become confusing. The CafÃ©, Restaurant, Catering, and Functions links could have been rolled into just the CafÃ© and Catering sections. Under Restaurant, the Stowes explain that their restaurant service no longer exists the way it used to -- but this is unnecessary. The Website should adapt to what you do now, not what has changed. You can always create a News page for updates and changes. Also Catering should include in-house and off-site catering on one page so it's clear.
One of the things that made me rank the site lower was the sparse content. I would rather come to a site that only has five pages of great information rather than a site that gives me the same information in 10 pages. Content is more important than a great look and feel if you want to get people in the front door or ordering from your Website.
- No forms for contacting the cafÃ© or making reservations. Try Wufoo or JotForm for a quick form you can embed for free. Posting an email address (or linking an image to one) will create a lot of spam because spammers scan Websites for those kinds of links to collect email addresses. It's also not professional anymore for a business to use this method because forms are common and visitors expect them now.
- The Feedback page is unnecessary. Just add that text to the top of the Contact page.
- While we're talking about photos... the borders are inconsistent -- some are blue and hyperlinked, others are brown and not linked. Correct the blue border on the front page for Corporate Catering by using border="0" in the img src tag. If you want people to know the image is a link, add something like this to the actual image: "Click Here To Learn More," make the text is underlined in the image and link it to a form.
- Last but not least, the Menus. Menus on a restaurant/cafÃ© site are a must -- but not when the only delivery method is PDF. The menus on Nectar should be delivered as a Web page first or by an image (like a .jpg or .png) as a last resort. I like PDFs because any content is printable and portable but they are large and require the visitor to have the PDF plugin to view them. The size of a PDF can deter visitors and make them leave a page or Website. I would include the PDF on the menu pages but as a share or print option like this. Not as the only method to view them.
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