Last Updated Jun 29, 2010 11:00 AM EDT
What's wrong with Altered Interiors?
- Too many font styles & font sizes all over the Website. Stick with Web-safe font families where possible or try CufÃ³n to use any font. Use a serif font for headings and a sans-serif for your body text. (I counted at least eight fonts on the site.)
- Too many font colors on every page. Use a color theme for the whole site and keep your fonts limited to two colors. Use bold or a larger size to emphasize.
- Non-grid layout. The site elements are scattered everywhere. Check out the common layouts for most Websites.
- Footer links are broken on every page except the front page -- not good for SEO or usability for visitors. Any broken link is a no-no.
- Repeated image on the bottom of the front page for no reason (bad code).
- Choose one type of navigation. I'd use top or side navigation for this site. If it's on top, use drop down menus for the rest of your links.
- Home should be the first link in any navigation, not the second. Always link your logo to your homepage.
- Background images behind text blocks make the Website look dated and incomplete. Use a border to emphasize these areas instead.
- Poorly designed logo. Try Upstack, Crowdspring, or 99designs to get a better-quality image.
- Low-quality images throughout the site. Use Gimp to create graphics, get free images at Stock.xchng, and get some free Website icons, too.
I would definitely give Cathy an 'A' for effort. The biggest problem I found is that she used the wrong tools to create the Website. Great tools produce great things; applications or software that are subpar will produce poor results. (Stay tuned on Thursday for a post that will cover some great tools.) One quick glance at the Altered Interiors source code (Firefox only) reveals some of the worst code I have seen in years. It will take less time to start over than to edit or try to fix what is there now.
Does your business's Website suck? Submit the url for your company's Website here. I'll critique it and offer tips on how to make it better.