- The Coalition for Healthcare Communication, a pharma-backed lobby group, published an alarmist ad in a bunch of medical journals claiming that Congress was "trying to censor medical communications." Doctor-bloggers didn't like it.
- Online doctors' group Sermo ended its relationship with the AMA, claiming the AMA no longer speaks for doctors.
- The most prominent groups seeking to fight a tax on drug advertising last week were not drug companies or public health advocates but Walt Disney Co.'s ABC, CBS Corp., News Corp.'s Fox and General Electric Co.'s NBC Universal.
A Sermo survey of doctors -- taken after its fight with the AMA, so read with a pinch of salt -- said:
* 75% of physicians surveyed are not members of the AMA. * 89% of physicians claim, "The AMA does not speak for me." * 91% of physicians surveyed do not believe the AMA accurately reflects their opinion as physicians.As KevinMD points out, not all docs want to stay on the pay-for-service treadmill that has so benefitted drug companies (why else would they have spent so many years marketing the AWP spread?).
Some, like the ACP, are supporting single-payor systems. While the drug companies are better organized and better finded than almost anyone in the fight -- except perhaps healthcare companies -- they may find fewer automatic opponents of a "government-run plan" than they thought.
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