David Hornick's Field Guide to Social Media

Looking for a quick overview of the social media landscape with all its possibilities and perils? There are few better guides that VC and blogger David Hornick, who has invested in Stumbleupon among other successful start-ups. In this podcast he talks to Jennifer Jones about which companies are dominating, how organizations are using these tools and the challenges to come. Among his key points:
  • "Facebook is the winner" and is now a "dominating distribution platform."
  • So is Twitter, but it's not about content. It simply acts as a pointer.
  • After a decade in existence, blogging is an "intermediate space" with greater depth, but ways still need to be found to integrate blogs with other social media.
  • The moment of mobile has been just around the corner for nearly a decade, but it may finally have arrived. What happens now?