Creativity During a Credit Crunch

Last Updated Nov 26, 2008 5:36 PM EST

Feeling the effects of the recent global financial crisis? Want to find a cave and hide until things get back to normal?

It is natural to want to revert back to the safe, tried-and-true methods in times of crises. Cut down on expenses, consolidate your portfolio, put off projects, ride out the storm.

Rather than retreat and lay low, think about how you can best leverage from the economic contraction. Focus on the question "What is hurting our customers and how can we best serve them?"

Funnily enough, I heard on a recent news report that every stock in the US dropped with one exception --- Campbell's Soup. It seems that in times of recession, soup is in high demand as a comfort food and a cheaper meal.

What "soup" mix can you create to help you thrive over the next year?

  • Robert Gerrish

    Robert Gerrish is a coach, author and professional speaker and the founder of Flying Solo (www.flyingsolo.com.au), the Australian online community for solo business owners.