Being a debt-free company that's sitting on $3 billion in cash has its perks. One of them is the capacity to gobble up competitors that have strengths in areas where you're deficientand that's just what *Activision* Blizzard plans to do this year. CEO Mike Griffith told Bloomberg that even though the company would be "very disciplined" with its cash, it is on the hunt for games and studios that could fill holes in its product line.
Griffith declined to name specific targets, but a few high-profile options come to mind: Midway Games needs to offload Mortal Kombat to stay alive, even though a spokesman told MTV Multiplayer that it would prefer not to sell the franchise. Variety estimates that Midway could get at least $40 million for itwhich would be a steal for Activision (NSDQ: ATVI), since the franchise has done about $1.5 billion in sales over time. It would also give Activision a blockbuster pure-play fighting franchise, something it currently doesn't have.
Then there's GTA and BioShock publisher Take-Two Interactive (NSDQ: TTWO). Take-Two fought off EA's takeover bid last year, arguing that the $2 billion offer was inadequate. But with its stock price at about $6 nowless than half of where it was a year agoActivision could feasibly snap it up for less than the $26 per share that EA was offeringthough it would still be a massive transaction. It would add a number of edgy, action-oriented titles to Activision's more family-friendly roster.
By Tameka Kee