Last Updated Jun 2, 2008 10:01 AM EDT
Other budgetary findings from survey:
- The near universal growth in average staff size (from 40 to 60 among the largest companies) suggests that the stabilization noted in the 2005 survey has led to a period of notable growth across all categories of organizations participating in the survey.
- There were statistical correlations revealing that those organizations with larger PR budgets were significantly more likely to report to the C-Suite, to be invited into organizational strategic planning, to work with more than one PR agency, and to coordinate and integrate the various communications functions.
- The fact that organizations with larger PR budgets are much more likely to indicate that the communications function is well-integrated with other departments is noteworthy, in that these would tend to be the very organizations with the most complex structures. If the largest, most complex organizations see the benefits of breaking down silos and are able to do so, then certainly smaller organizations can (and should) follow suit.
- Respondents from organizations with $3.1 billion or higher revenues were significantly more likely to describe their organizations as being ethical and proactive. It suggests a connection between greater expenditure on communication relative to organizational size on the one hand, and a greater commitment to transparency, ethical business practices, and a forward-looking perspective on the other.