And now, reports CBS News correspondent Mark Strassmann, two fraternity members seen in "Borat" are suing the man who plays the title role, comic actor Sacha Baron Cohen.
In "Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan," the plaintiffs, who attend the University of South Carolina in Columbia, make drunken, insulting comments about women and minorities.
They brought suit against 20th Century Fox and three production companies. The suit claims a production crew took the students to a bar to "loosen up" before participating in what they were told would be a documentary to be shown outside the United States, and that they signed waivers after drinking heavily. Studio spokesman Gregg Brilliant said the lawsuit "has no merit."
Defense lawyer Mickey Sherman told Strassmann he agrees.
"The star is going to make money. The producers are going to make money. And those college kids are going to make a ton of money. NOT."
Everyone in the film signed consent forms, Strassmann said.
Including feminist Linda Stein.
In a scene in "Borat," Cohen asks her: "Isn't not a problem that a woman have smaller brain than a man?"
"At no time does it occur to me that this is a farce going on here," Stein remarked to Strassmann.
Stein storms off in her scene in the movie, and still doesn't see just what's so funny, asking rhetorically, "Would the Jew laugh at the Holocaust? I don't think so. Would the African-American laugh at slavery? I don't think so."
Both topics are mocked during "Borat."
Speech coach Pat Haggerty, also duped in the film, admitted to Strassmann that he never saw it coming, saying, "They paid me in advance. I should have smelled a rat then."
Stein's not laughing, but she's not suing, either.
"I'm not angry at (Cohen)," she says. "He's a talented man and I wish him luck, although he doesn't need my luck. What did he make? $70 million?"
And counting, Strassmann adds.