Burger King's Latest: A Man in a Baby Costume - Funny or Creepy?

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Burger King (BKC)'s new TV commercial shows a grown man dressed as a baby, playing in a sandbox, as his "mom" looks on. It is the latest salvo from a company that seems determined to court controversy. Most recently, BK started a "Shower Babe" web cam in the U.K. in which a bikini-clad girl sings a new pop song every morning while soaping herself. (See "Related" links below for previous BK controversies).

View Burger King's new ad here.

The voiceover on the new ad, created by Crispin Porter + Bogusky, says:

This baby boy was born yesterday ... but even he knows the quarter pound BK double cheeseburger for a buck is a very special deal.

If you search for online reaction to the ad, you find that it's been noticed in the "adult baby" community. (Those links are not safe for work; and if you don't know what the previous sentence means then rejoice and move on -- you don't want to know what it means.)

How does this sell burgers? Even if you like the joke, there's just something disturbing -- and unappetizing -- about the sight of a grown man dressed as a baby. Doubtless BK's restless franchisees will have something to say about it.

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