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Bumble promises to be less creepy and shallow than other dating apps

Former Tinder employees are launching a new dating app they say is less shallow
Former Tinder employees are launching a new d... 01:13

Former Tinder employees are launching a new mobile dating app that will compete with their previous employer, but promises to be safer and more respectful -- and less creepy and shallow.

The new app, Bumble, is described on its Facebook page as "everything you've always wanted from a social discovery app with none of the things you don't," a winking jab at the sexually charged nature of Tinder. It claims to provide suggested matches "based on more relevant signals than other, more shallow apps," which it says are full of "creepy guys" and "cheesy pickup lines."

As CNET editor Dan Ackerman told CBS News, on Bumble, "all the conversations are initiated by women, so if you're on there you don't get a lot of creepy messages from guys."

Like Tinder, Bumble uses Facebook to connect users with potential love matches and lets them easily give a thumbs-up or thumbs-down to the suggested suitor. But Bumble requires that users give more of themselves than just a flirtatious photo. Profiles must include more biographical information, like occupation, how old a person is, and where he or she went to college.

Tinder recently "swiped left" on its CEO, Sean Rad, announcing plans to replace him earlier this month. The news came after a wave of bad publicity following a sexual harassment suit filed by former vice president of marketing Whitney Wolfe.

Wolfe is one of the cofounders of Bumble, TechCrunch reports.

Bumble is set to launch December 1.

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