Building A Business Is Like Baking A Cake

As Julia Bickerstaff explains in this video there are many parallels between baking a cake and building and growing a business.

You need to get the right ingredients; the right tools for the job; have a clear picture of the end result; know how many people you're cooking for (and what they like to eat!) and more besides.

Julia has written a great book on the topic 'How to bake a business' and this video interview is a good introduction to her refreshing approach to the topic.