Broadband Content Bits: SpikeTV; Coors; 'Countdown's' Makeover; Sci Fi's Fidgit

This story was written by Amanda Natividad.
-- SpikeTV revamps site, enters development deal with Playboy:  MTV Networks' (NYSE: VIA) SpikeTV has given its site a complete overhaul, offering a full-episode video player, which will allow users to embed full episodes of the channel's programming on outside sites. Spike will also work with Playboy Enterprises (NYSE: PLA) and Ultimate Fighting Championship on original content and will have exclusive rights to original content from YouTube stars such as The Angry Video Game Nerd.

-- Coors to launch light beer brand online: Coors Brewers is set to launch its "Hear Me Now" campaign, featuring two geeky characters singing reggae style about Coors light beer. Available through its dedicated site, the commercial launches ahead of its TV ad and will feature a blog, option to download an MP3 of the theme song and a contest for a trip to the Rocky Mountains. The $5.9 million campaign also includes a MySpace-hosted community and a push into cinema, online and mobile. Coors has just brought its Code Blue campaign to Facebook's apps and MySpace's features.

-- relaunches Countdown with Keith Olbermann site: has given the Countdown with Keith Olbermann website a makeover with a larger video player and ad-supported clips organized in countdown form with the "Latest 5-4-3-2-1," "Odball," "Worst Person," "Best Person" and more, along with transcripts, podcasts and Olbermann's special comments. Lost Remote points out that the new look is similar to the NBC Nightly News with Brian Williams page.

-- Sci Fi rolls out game site Fidgit: The Sci Fi Channel and unveiled its new consumer game site Fidgit, featuring news, tips, strategies, game reviews, game diaries (currently featuring the Wii Fit), sections organized by game console and more. Readers will be able to submit screenshots and photos. Writer Tom Chick will be serving as Fidgit's content editor. Fidgit is Sci Fi's next online project following on the heels of's tech site DVICE.

By Amanda Natividad