Leadership

BNET Video: The Art of Personal Branding

By Michael Mattis

Updated on: August 20, 2008 / 2:40 PM EDT / MoneyWatch

What's in a brand? Take Coca Cola. Coke "refreshes." It always has. That's its strength, and its benefit. Coke's brand promise has been consistent for more than a century. You can always rely on it.

As with products, so with managers. In the video above, executive coach, Leila Bulling, Towne, of BNET's "Leila's House of Corrections" video series, offers four tips to help you develop your own personal brand around the office. Leila helps you focus on your core strengths, determine your brand benefits, find opportunities to exhibit those strengths and benefits, and bring consistency to your brand message.

For more on the art personal branding, check out:

Toni Bowers post on personal branding in her Career Management blog on TechRepublic
"Let's Polish Your Personal Brand" by Sean Silverthorne on BNET's The View from Harvard Business blog
Dan Schwabel's blog, which offers advice on personal branding on an ongoing basis