Bacon Cocktail, Anyone? JWT's Annual Trend Predictions Are Ridiculous as Usual

Two things are guaranteed at the end of every year: Santa Claus will come down your chimney and JWT's chief trendspotter, Ann Mack, will release a ridiculous list of "trends" she predicts will be important in the coming year.

BNET noted a year ago that Mack's modus operandi consists of two things: assuming that something which is already going on will continue to occur (and naming it as a "trend"); and wild guesses. Mack has not disappointed with this year's list.

But before we get to that, how did she do last year? In 2008, Mack predicted these trends for 2009:

• E-mail will decline.
• Sous Vide at Home: a technique in which food is vacuum-packed and cooked at precise temperatures.
• The Pisco Sour: Peru's national cocktail, featuring egg whites and simple syrup.
• Weird vacation locations: such as home swaps, staying in a monastery and pod hotels.

Among Mack's "predictions" for 2010 that can be more fairly characterized as "things already happening" are:

• Zach Galifianikis
• Boeing 787 Dreamliner
• "Deficit Neutral" policies

Among Mack's guesses that BNET confidently predicts we will not be seeing much of next year are:

• Bacon in Cocktails: Because when I finish work I want a martini that smells like breakfast?
• Dry Shampoo: Americans take more showers than any other nation on earth. Good luck breaking them of that habit with non-water detergent.
• Fermentation: Mack thinks you'll be canning your own fruit by the end of the year. Dream on.

• Related:
• JWT Trendspotter Mack Makes Sure She's Never Wrong ... Most of the Time