But the Emirates sponsorship breaks down to just Â£6.7 million a year over the course of the deal. Manchester United just signed a deal with Aon worth Â£20 million a year; Chelsea's with Samsung is worth Â£10 million a year; and Liverpool gets Â£7.2 million from Carlsberg in a deal that is up for renegotiation soon.
Meanwhile, Arsenal's margins are thin. Its EBITDA will fall to just Â£35-40m in 2010, the BBC reported. And the club has trouble raising cash to buy players -- the crucial expense on which all revenues depend.
The club recently rejected the idea of selling stock to its fans to raise Â£150 million; perhaps it is time examine the Emirates contract for loopholes that will allow the club to negotiate anew?
- A selected list of football sponsorship deals:
- Â£100 million Arsenal's 15-year deal with Emirates
- Â£80 million The four-year deal Manchester United signed with Aon takes effect next summer
- Â£75 million Juventus have a five-year contract with Tamoil, the international oil company
- Â£68 million Bayern Munich's four-year deal with T-Home
- Â£50 million Chelsea signed a five-year contract with Samsung in 2005
- Â£38 million Real Madrid's three-year deal with Bwin.com, the Austria-based online gaming company
- Â£7.2 million Liverpool's annual fee from Carlsberg expires in 2010
- Will Death of Ex-Saatchi CEO Dreyfus Lift Curse of Marseille?
- Liverpool F.C. Seek Â£80 Mil. Deal With Carlsberg, But the Brewer May Not Easily Be Replaced
- Manchester United Sign Aon to Replace AIG as Shirt Sponsor; Club Returns to Profitability
- Manchester United to Swap AIG for Sahara Group as Shirt Sponsors
- For Manchester United, Sponsorship Deal Gets Complicated With Premier League Win, Ronaldo and Tevez Talks
- Why Manchester United Must Ask Prudential for More Money to Replace AIG Sponsorship
- $28 Million in AIG Taxpayer Money Spent on Manchester United
- Q&A: Fox's Steven Cohen on the Advertiser Boycott Over His Remarks on Soccer Stadium Deaths
- Fox Host Lambasts Sponsors for Abandoning Show After Remarks on Soccer Stadium Deaths
- Liverpool F.C. Might Replace Carlsberg as Shirt Sponsor
- Fox Host Says Advertiser Boycott Over Remarks About Soccer Fan Deaths Has Hurt His Show
- Advertisers Abandon Fox Soccer Channel Host After He Blames Liverpool Supporters for 96 Deaths in Stadium Crush