But is this dehumanizing? And is it bad for business? Yes, the Harvard Business Review thinks it is.
Web Worker Daily recently considered the question of face-to-face versus remote meetings, and reminded me how important it is to keep real human contact in the business relationship. Last year, for example, the Harvard Business Review conducted a global study that included over 2000 businesses. Over 95% of the respondents judged in-person meetings to be critical to building long-term business relationships.
Indeed, face-to-face meetings were seen as effective for:
- Negotiating contracts
- Interviewing senior staff for key positions
- Understanding and listening to important customers
What has your experience been balancing technology and in-person meetings? Share your opinion and anecdotes in the comments.