Apple's Advertising Budget: Revealed!
Just how much Apple spends on advertising has been a fun guessing game among bloggers and analysts recently, particularly given Apple's whimisical but sharp-edged TV-spot sparring with Microsoft over the quality of its Vista operating system.
Now BNET editor Lindsay Blakely, who authors the advertising roundups right here, has the answer, thanks to a sharp find in Apple's latest 10-K filing with the SEC. Curious to know more? Just check out her Apple post over at BNET Technology.