Makes a hole in the Apple wall
Amazon Cloud Music scans your hard drive, uploads your music, and lets you access your music catalog over a wireless connection on most mobile devices. In this sense, Amazon's philosophy is the polar opposite of Apple's: Like the various Kindle apps, Amazon Cloud Music lets the consumer choose the right device; it doesn't care about your hardware. iPhone, iPod, and iPad owners can now use Apple's Internet-connected devices to access their music -- and they are now more likely to buy music straight from Amazon.
Amazon represents unique competition
Other companies offer cloud-based music, but none is as big of a threat as Amazon. Pandora, Last.fm, and other popular services are closer to radio stations than music purchasing venues, and, as my BNET colleague Erik Sherman recently wrote, Microsoft (MSFT), Google (GOOG), and Research in Motion (RIMM) are not ready to compete on the music front.
On the other hand, Amazon just launched an app store, pushed its book service onto more than a dozen devices, and has a music store competitively priced against Apple. Apple acquired the cloud-based music service Lala last year and the highly-anticipated iTunes 10 failed to integrate any cloud technology, but Amazon is a strong-enough competitor to get Apple to finally update its music system.
- Amazon Opens Its Music Locker to Close Out Apple and Google
- Microsoft, Google and Rim Put iTunes in Misaligned Crosshairs
- Why the iPhone Nano Will Push Apple Into the Cloud
- Sony's Cloud-Based Music Service Shows What iTunes 10 Could Have Been
- Why the Amazon App Store Leaves the Android Market In the Dust
- iPad 2 Review: More of the Same, but Still Better Than the Rest