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Marlboro maker Altria buys big stake in Canadian marijuana company

Big Pot: The Commercial Takeover
Big Pot: The Commercial Takeover 33:24

One of the world's biggest tobacco companies is diving into the cannabis market with a $2.4 billion investment in Cronos Group, a Canadian medical and recreational marijuana company.

Altria, the parent company of Philip Morris USA, which makes Marlboro cigarettes, is taking a 45 percent stake in the Toronto company. The move will help it tap into a customer base outside cigarette smokers, as cigarette smoking declines in the U.S.

Cronos said Friday that the Richmond, Virginia, tobacco company will pay another $1.4 billion for warrants that if exercised, would give Altria a 55 percent majority ownership stake.

Cronos first murmured about Altria's potential takeover this week.

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