"Alphabet 2" is like the normal alphabet, but with more style

the alphabet 2

(CBS) - Let's take a moment to learn about the alphabet. What's that? You already know the alphabet? Of course you do. But you've never seen it like this before.

Created by Italian design company n9ve, this video - "The Alphabet 2" - is an exercise in exploring the form and dimensions of the Helvetica font. In their own words:

The Alphabet 2- a horn book video experiment - is a developmental spelling - video where each character visually represents the meaning of the word itself. Playing with different techniques and materials into little and big spaces, but always focusing on Helvetica font's proportions.

So, it's pretty artsy. But it's also pretty cool.