Allow Your Customers to Find You

Last Updated May 9, 2011 6:01 PM EDT

I recently caught up with Yesim Nicholson of My Marketing Mentor to discuss an aspect of small business marketing.

Rather than rushing off in pursuit of customers, Yesim steers our video discussion towards putting ourselves in a position where customers can find us.

The first point of course is to get really clear on who your target market are and what it is that you can do for them.

Too often Yesim tells us, businesses use a catch-all strategy avoiding being specific due to a fear of missing an opportunity.

Not a good idea as it can result in a message that no one really connects with.

Watch the full interview here and if you'd like to access the survey Yesim refers to, you can read and download it here.

  • Robert Gerrish

    Robert Gerrish is a coach, author and professional speaker and the founder of Flying Solo (, the Australian online community for solo business owners.