Alamo Drafthouse, the cinema chain known for its comfy seating and restaurant-quality food and beers, filed for bankruptcy Wednesday and plans to permanently close three locations.
Alamo is the nation's largest privately owned chain with 41 locations across California, New York, Texas, Virginia and other states. Social-distancing restrictions due to the coronavirus pandemic coupled with the delayed or digital release of new films, obliterated Alamo's ability to attract paying customers last year, chief financial officer Matthew Vonderahe said in court documents.
"Not only were Alamo's theaters shuttered to comply with months-long state and local government shutdown orders, but movie studios also have postponed the release of new content or bypassed theater releases in favor of streaming on media sites impacting operations and liquidity," he said.
As part of the bankruptcy, Alamo has been sold to private equity firms Altamont Capital of California and Fortress Investment of New York. Alamo will close its Ritz location in Austin, Texas, along with locations in Kansas City and New Braunfels, Texas. Plans for a new location in Orlando, Florida, have been scrapped while all other locations will operate as usual, the company said.
Alamo is one of many movie theater chains that have struggled to get people in seats during the pandemic. AMC was in danger oflast year until it stumbled upon from investors optimistic about its future prospects. Meanwhile, Alamo's on-going debt is between $100 million and $500 million, court documents show.
Furloughs, cutbacks and layoffs
Alamo furloughed 80% of its 1,340 staff, then reportedly laid off nearly 90 workers in late June. Alamo also reduced pay for corporate and theater staff, deferred rent payments to its landlords and stopped upgrades to its theaters, according to court documents.
After reopening theaters, Alamo officials tried to attract customers by offering entire theater rentals. That effort only went so far because "supply of films remained limited as production companies delayed new releases, and customer demand dwindled," Vonderahe said in court documents.
The bankruptcy and sale will give Alamo enough money to survive for the next few months, and company officials say they find reasons for a happy ending to the bankruptcy and restructuring process.
Hopes pinned on vaccine
"Because of the increase in vaccination availability, a very exciting slate of new releases, and pent-up audience demand, we're extremely confident that by the end of 2021, the cinema industry – and our theaters specifically – will be thriving," Alamo Chairman Tim League said in a statement.
Alamo marks the second Texas-based cinema group to seek Chapter 11 protection behind Studio Movie Grill of Dallas, which filed in October.
Movie theater associations warned Congress in September that such bankruptcies were on the horizon because "movie theaters are in dire straits." In a letter sent to federal lawmakers in September 2020, the Motion Picture Association, Directors Guild of America and National Association of Theatre Owners asked Congress for unused funds from the Coronavirus Aid, Relief and Economic Security Act.