A Take on Cultural Creatives

Last Updated Jan 14, 2008 3:03 PM EST

I ran across a business book club that posts its readings on a blog. Its most recent discussion centered on Cultural Creatives, a book that came out in 2000 and examined extensive research on people who vary from cultural norms, for instance, avoiding conspicuous consumption. This reminded me that most of us don't read new business books right as they appear, and in fact it may be more valuable with many such books to wait a few years and see if the ideas hold up.

This book may not have held up so well. The blog post suggested that the group felt some of its data was dated. It also found the book a dry and difficult read.

At the same time:

A few comments came reflecting the value of understanding how different groups approach different decisions. It can be valuable to remember to listen intently on what is being said particularly to try and understand the belief behind it.
Listening well and understanding are good reasons to read a book.

Have others read this book, or others that may make similar points more successfully? Chime in on the comments.

  • Michael Fitzgerald

    Michael Fitzgerald writes about innovation and other big ideas in business for publications like the New York Times, The Economist, Fast Company, Inc. and CIO. He’s worked as a writer or editor at Red Herring, ZDNet, TechTV and Computerworld, and has received numerous awards as a writer and editor. Most recently, his piece on the hacker collective the l0pht won the 2008 award for best trade piece from the American Society of Journalists and Authors. He was also a 2007 Templeton-Cambridge Journalism Fellow in Science and Religion.