50 U.S. Companies Ranked by Perceived Corporate Social Responsibility
Working with the Reputation Institute, the Boston College Center for Corporate Citizenship has released a ranking of the top 50 companies in the U.S. "that the public distinguishes for corporate social responsibility."
The rankings were based on data from the Reputation Institute's 2008 Global Pulse study, which Where's the Line? wrote up yesterday. "Although the survey was taken before the Wall Street collapse, the U.S. findings show that corporate governance -- ethics and transparency -- are increasing in their importance to overall corporate reputation," Philip Mirvis, senior research fellow for the Boston College Center for Corporate Citizenship, said in a statement.
Who were the Top 50 and how did they score?
- Google (80.84)1 Google 80.84
- Campbell Soup (Co. 79.55)
- Johnson & Johnson (79.46)
- Walt Disney (79.11)
- Kraft Foods Inc. (76.89)
- General Mills (75.96)
- Levi Strauss & Co. (75.38)
- UPS (75.15)
- Berkshire Hathaway 74.99
- Microsoft (74.83)
- Intel (74.67)
- 3M (74.66)
- FedEx (74.65)
- Anheuser-Busch Cos. (74.58)
- Sara Lee (74.15)
- Apple (74.03)
- General Electric (73.64)
- Publix Super Markets Inc. (73.56)
- Honda of America (73.52)
- Deere & Company (73.41)
- Adobe Systems (73.39)
- Xerox (73.18)
- New Balance (73.13)
- Toyota Motor Corp. (73.00)
- Texas Instruments (72.87)
- Colgate-Palmolive (72.67)
- Green Mountain Coffee Co. (76.61)
- Marriott International (72.51)
- Advanced Micro Devices (72.30)
- IBM (71.99)
- The Coca-Cola Company (71.79)
- Whirlpool Corp. (71.76)
- Aflac (71.68)
- Office Depot (71.39)
- TIAA-CREF (71.32)
- PepsiCo (71.22)
- Nokia (71.12)
- Hewlett-Packard (71.03)
- Timberland Company (70.98)
- Eastman Kodak (70.96)
- Cisco Systems (70.96)
- Costco Wholesale (70.91)
- Sun Microsystems (70.70)
- Lowe's Cos. (70.54)
- Walgreen (70.47)
- Fidelity Investments (70.44)
- Express Scripts (70.32)
- Deloitte & Touche (70.12)
- Dell (70.08)
- Boeing (69.88)
The Question: Do you work now, or have you ever worked, at any of these companies? If so, how does the reality inside the company stack up against its public perception?