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4 Steps to Promoting Your Business on Facebook

On board with the idea of promoting your business online, but not sure where to start? Try Facebook -- it currently has more than 400 million active users, which is greater than the entire population of the United States.

But promoting your company on Facebook is more than just creating a user account. Here are 4 easy steps to giving your business some exposure on the world's most popular social networking site.

Recently, MakeUseOf explained the 4 steps to promoting your business on Facebook. Here's everything you need to know:

1. Create a Facebook page. Your Facebook account is not the place to promote your business -- you'll want to set up a special page for the job instead. To do that, visit Facebook Pages, which explains everything you need to get up and running.

2. Customize the page. Once you start a Facebook page, you'll want to customize it with your company logo, description, and a simplified, custom URL so it's easier to link to.

3. Publicize the page. This is where Facebook "fans" come in. After all, if people will become fans of a chocolate chip cookie on Facebook, you can persuade them to fan your company, right? Get fans by getting your friends, colleagues, and co-workers to become fans -- and let the viral effect do its thing. You can also promote it on your Web site, Twitter, and other online outlets.

4. Be interesting. Finally, getting recognition on Facebook means you'll have to do some heavy lifting. Post regularly -- tell customer stories, upload video, and offer incentives for people to return.