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32 Ways to Use Facebook More Effectively

A few days ago we told you about ways to use LinkedIn more effectively as a business tool.

Now let's turn our attention to Facebook, which has roughly 8 gajillion more users. And while it certainly wasn't designed with business matters in mind, you may be able to tap Facebook for marketing, customer relations, and more.

Here's a batch of four particularly good tips from Web Worker Daily's Facebook tip-list:

  1. Establish a business account if you don't already have one.
  2. Stay out of trouble by reading the Facebook rules regarding business accounts.
  3. Install appropriate applications to integrate feeds from your blog and other social media accounts into your Facebook profile. (Although you should be careful before integrating your Twitter feed into your Faceboook profile, as a stream of tweets can seem overwhelming to your contacts.)
  4. Keep any personal parts of your profile private through Settings.
Though not everyone views Facebook as a worthwhile business tool (cough Dave cough), I think it's a potential goldmine for some businesses and business users. If you're among them, there's some decidedly valuable material here -- well worth your time.
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