Last Updated Feb 11, 2011 5:35 PM EST
- RULE #1: Prepare thoroughly by researching the audience.
- RULE #2: Select a slide background that's unobtrusive.
- RULE #3: Use a simple font that's easy to read.
- RULE #4: Have a cover slide identifies the audience and the event.
- RULE #5: Use color fonts and boldface only to highlight what's important.
- RULE #6: Use only simple graphics that highlight what's important.
- RULE #7: Limit each slide's text so it can read 30 seconds or less.
- RULE #8: Make sure every slide be read from the back of the room.
- RULE #9: Eliminate ALL UPPERCASE, underlining and italics.
- RULE #10: Have an opening statement captures attention.
- RULE #11: Use words that persuade rather than lecture.
- RULE #12: Support ALL your statements with hard evidence.
- RULE #13: Remove all the biz-blab and jargon.
- RULE #14: Only use anecdotes or analogies that are vivid.
- RULE #15: Rehearse the presentation until you're comfortable.
- RULE #16: Be enthusiastic about the message you're conveying.
- RULE #17: Be confident that the presentation will win business.
- RULE #18: Prepare yourself to answer likely questions.
- RULE #19: Use the time effectively and appropriately.
- RULE #20: Always end with clear call to action.
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