12 Cornball Phrases That Alienate Customers

Last Updated Sep 23, 2010 10:05 AM EDT

If you want a prospect to tune you out, simply sound like a typical sales person. The best way to do that is to use one of these "time-honored" sales phrases:
  1. I'll be honest with you...
  2. We have an unconditional guarantee...
  3. Nobody can sell this cheaper...
  4. I'll be the neighborhood so I'll just stop by...
  5. I'll give you a free estimate, with no obligation...
  6. You've won one of three valuable prizes...
  7. Would you prefer the red one or the blue one?
  8. Trust me...
  9. If I could show you a way..."
  10. Do I have deal for you!
  11. Customers just like you have....
  12. How are ya doin' today?
Believe it or not, these cornball approaches are still taught in some sales training seminars. And they certain show up in plenty of marketing-written sales prompters.

Every time you "sound" like somebody who's in sales, you're losing business. These trite phrases simply remind prospects of unpleasant experiences with sales people that they've had in the past.

READERS: Any other cornball phrases that should be added to the list?

NOTE: For help on avoiding common sales blunders, you might enjoy:

And there's also the other side of the coin: