Cotton’s 24 Hour Runway Show officially went live at noon on Saturday November 19, 2011 on Lincoln Road in Miami Beach. (Source: Shaneeva Yassin)
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The runway show was open to the public and free. (Source: Shaneeva Yassin)
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Models strutted their stuff on the runway. (Source: Shaneeva Yassin)
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The show was open to the public. Passersby on Lincoln Road stopped to watch the show. (Source: Shaneeva Yassin)
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Here's a look at the show from the sidelines. (Source: Shaneeva Yassin)
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(Source: Shaneeva Yassin)
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Live DJs kept the music going for the show. (Source: Shaneeva Yassin)
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(Source: Shaneeva Yassin)
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The public took some time off from busy Lincoln Road to watch the show. (Source: Shaneeva Yassin)
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A large screen was next to the runway so everyone can get a closer look. (Source: Shaneeva Yassin)
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The show fuses on-trend fashion and versatility together through the combination of an innovative, vogue runway show and the unprecedented ability to showcase cotton apparel of all ranges for 24 continuous hours. (Source: Shaneeva Yassin)
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The VIP booth was packed with fashion lovers alike as they watched the show live while enjoying cocktails. (Source: Shaneeva Yassin)
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Cotton's 24 Hour photo banner set the mood for the stunning event. (Source: Shaneeva Yassin)
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The crowd gathered at the VIP area. (Source: Shaneeva Yassin)
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VIPs were given gift bags to at the event. (Source: Shaneeva Yassin)
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A look at the VIP tent with flat screen TVs set the fashion mood. (Source: Shaneeva Yassin)
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Here's a look at the ultra cool and cotton gift bags given out at the event. (Source: Shaneeva Yassin)
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(Source: Shaneeva Yassin)
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(Source: Shaneeva Yassin)
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Models continue to strut on the runway. (Source: Shaneeva Yassin)
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The production crew had tents set up to have the event run smoothly. (Source: Shaneeva Yassin)
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(Source: Shaneeva Yassin)
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Hours after, bystanders were still out and about watching the show. (Source: Shaneeva Yassin)
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As the show evolves from day to night, and back to day, the looks hitting the runway will illustrate the incredible versatility unique to cotton. (Source: Shaneeva Yassin)
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(Source: Shaneeva Yassin)
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The countdown clock to noon on Sunday was near the runway. (Source: Shaneeva Yassin)
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(Source: Shaneeva Yassin)
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(Source: Shaneeva Yassin)
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The show featured 1,440 cotton looks (one look per minute) and style unlike no other. (Source: Shaneeva Yassin)
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(Source: Shaneeva Yassin)
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A look at the runway from over the fountain on Lincoln Road. (Source: Shaneeva Yassin)
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(Source: Shaneeva Yassin)
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The countdown continues. (Source: Shaneeva Yassin)
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(Source: Shaneeva Yassin)
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(Source: Shaneeva Yassin)
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From dressy to casual, models looked great. (Source: Shaneeva Yassin)
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(Source: Shaneeva Yassin)
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A perfect holiday look. (Source: Shaneeva Yassin)
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Apparel came from many designers, including French Connection, Guess and Piperlime. (Source: Shaneeva Yassin)
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The host interviewing live in front of the public. The show was streamed live on cotton24hours.mtv.com. (Source: Shaneeva Yassin)
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(Source: Shaneeva Yassin)
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A closer look of the runway featuring bright, bold colors. (Source: Shaneeva Yassin)
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A great look for a night out in Miami. (Source: Shaneeva Yassin)
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Beats by DJ Mia Morretti feat. Caitlin Moe were in the air as the show went on at 11 p.m. Saturday. (Source: Shaneeva Yassin)
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(Source: Shaneeva Yassin)
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There were looks for every gender. (Source: Shaneeva Yassin)
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A perfect look for fall. The show continued onto the night and into the morning. (Source: Shaneeva Yassin)
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By noon Sunday the show concluded. (Source: Shaneeva Yassin)