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Oops! Macy's Ad Crowns Heat As NBA Champs

MIAMI ( – It's not quite to the scale of "Dewey Defeats Truman," but Macy's has quite a bit of egg on its face Monday after taking out a full page ad in the Miami Herald congratulating the Heat on their victory.

That's right, the victory that actually went to the Dallas Mavericks.

The NBA, and every other league, prints up championship gear for both teams to have when either team clinches the championship. Typically, the loser's gear will be sent to third world countries to help out needy people. That losing team's gear is never made available for sale.

But Macy's apparently wanted to be ready too, and prepared a full-page ad with gear celebrating the Heat winning an NBA Championship, apparently to be run if and when the Heat won.

Miami lost. The ad was published anyway, in Monday's editions of the Miami Herald.

Heat fans were stunned to see the team they had watched go down to defeat Sunday feted as champions Monday.

Even if the Heat had won the game Sunday night, they would still have had to play Game 7 to win a championship, so the earliest the congratulatory ad could have run was Wednesday.

CBS4 contacted Macy's for comment, but so far the company has not responded.

The Miami Herald is a CBS4 news partner

Update: The Miami Herald reported they were to blame for the error.

"A Macy's advertisement featuring Miami Heat merchandise was mistakenly published June 13 on page 11D in some editions of the Miami Herald. We regret the error and apologize for any inconvenience," the Herald wrote on its website.

In a press release the Herald said it "deeply regrets the error and we apologize for any inconvenience to our readers, and to Macy's.

The retailer called the event, "an unfortunate error."

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