The biggest corporate marketing blunders

  • The biggest corporate marketing blunders

    AP

    Disco demolition

    Seeking to stoke fan support for Major League Baseball's Chicago White Sox, the team and radio station WLUP held an event to blow up a huge crate of disco records between games at a July 12, 1979, doubleheader against the Cleveland Indians. Anyone bringing a record to be destroyed would be let in for 98 cents. The stunt certainly boosted attendance. Some 90,000 people showed up at the 52,000-seat stadium -- the club's management had expected roughly 12,000. Unfortunately, after the records were blown up people stormed the field and a riot ensued.

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    Constantine von Hoffman is a freelance writer and writing coach. His work has appeared in outlets such as Harvard Business Review, NPR, Sierra magazine, Brandweek, CIO, The Boston Herald, TheStreet.com, CSO, and Boston Magazine.