This Sunday's Super Bowl marks the occasion when the leading creatives in the advertising game put their best game face on for us. Which commercials will be the most memorable, most emotional, the funniest, the most technically astonishing? And would viewers even be able to remember the products being sold?
To view the commercials, click through our gallery -- you can advance by hitting the next button in the upper right.
A little girl competes in a soapbox derby race while her dad, in voiceover, contemplates the world into which she was born -- one in which women are valued less than men -- and how that world is changing. An emotional testament to girl power (especially to those sitting behind a wheel), and to pay equality in the workplace, to which Audi has pledged its commitment. Agency: Venables Bell & Partners.
2017 Lexus LC and LS: "Man and Machine"
This extended cut of "Man and Machine" (featuring just the LC model) stars dancer Charles "Lil' Buck" Riley, with vocals by Sia ("Move Your Body") and narration by Minnie Driver. Masterfully done. Directed by Jonas Åkerlund. Agency: Team One.
Hyundai: "A Better Super Bowl"
The automaker's ad was not available prior to broadcast, because it was actually shot during the game, to be aired right after the final play. And it was worth the wait: American service members stationed at a U.S. base in Zagan, Poland, were allowed, via satellite, to "attend" the Super Bowl game in Houston, with family members, and their reactions made us forget, or not care, that the ad was to sell a car, because it was selling something better.