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Marketing expert explains Twitter's rebrand as 'X'

Name: Marketing expert explains Twitter's rebrand as 'X'
Uploaded: 2023-07-25T09:18:00-0700
Duration: 5 min 6 s
Description: Marcus Collins, Clinical Marketing Professor at the University of Michigan, joins us to explain why Elon Musk rebranded Twitter as 'X' and what this means for the company moving forward.

Marcus Collins, Clinical Marketing Professor at the University of Michigan, joins us to explain why Elon Musk rebranded Twitter as 'X' and what this means for the company moving forward.